Lipton cuts through high-stakes tension - think Squid Game
with a moment of calm.
Blends the show’s high-pressure narrative with Lipton’s refreshment, brought to life by Wanho Chung, a Jordanian-Korean comedian who embodies K-drama charisma and speaks fluent Arabic.
Launched as a multi-part TikTok series and custom sound, Mission: Balanced Taste sparked a viral frenzy by celebrating choice and cultural duality.

* KSA * UAE * EG * KW 
Part One 
Part Two
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