Mumbai, 30 April 2025: Mumbai's notorious potholes have long been a test of patience. Now, they're a test of performance. In a bold move that flips the conventional test drive, Mahindra and FCB have launched The Mahindra Pothole Test Drive — a disruptive campaign that embraces the bumps rather than avoiding them.
‘Using Google Maps and urban planning data, FCB mapped out the worst pothole clusters within a 5-kilometre radius of a Mahindra showroom in Mumbai. The result? Customised routes that turn the city's pothole-ridden roads into a built-in obstacle course — putting The Thar ROXX - Mahindra’s legendary stylish SUV 4x4 power, rugged build, high comfort and advanced suspension to the ultimate urban test.’
‘Using Google Maps and urban planning data, FCB mapped out the worst pothole clusters within a 5-kilometre radius of a Mahindra showroom in Mumbai. The result? Customised routes that turn the city's pothole-ridden roads into a built-in obstacle course — putting The Thar ROXX - Mahindra’s legendary stylish SUV 4x4 power, rugged build, high comfort and advanced suspension to the ultimate urban test.’
Customers now have a choice: A smooth, regular test drive, or 'The' Test Drive — the pothole-punctuated route that proves what these SUVs are truly made of.
To take things up a gear, the campaign is rolling out across social media, and digital platform inviting the people of Mumbai to experience what it really means to drive a Mahindra — on all terrains.
To take things up a gear, the campaign is rolling out across social media, and digital platform inviting the people of Mumbai to experience what it really means to drive a Mahindra — on all terrains.
This professional campaign titled '‘THE Pothole Test drive" was published in India in April, 2025. It was created for the brand: Mahindra, by ad agency: FCB India. This 360° medium campaign is related to the Automotive industry and contains 1 media asset.
Client: Mahindra Agency: FCB India & Horizon FCB Dubai
Global Creative Partner: Danilo Boer Global Executive Creative Producer: John Bleeden
Group CEO, FCB Group India & South Asia: Dheeraj Sinha CEO: Gaurav Dudeja
CEO, Horizon FCB Dubai: Mazen Jawad MD, Horizon FCB Dubai: Reham Mufleh
National Creative Director & Head of Design: Anusheela Saha National Creative Director: Udayan Chakravarthy
Executive Creative Director: Mohamed Bareche (Horizon FCB Dubai)
Account Management: Karuna Nayak, Vinid Venugopalan
Creative Team: Thomas Nicolae Gheorghiu, Antonio Cué, Marcos Becker, Bassam Ehab
Production House: Another Idea Director: Lloyd Baptista Producer: Gaurav Gandhi
Cinematography: Sai Sharon Music: Siddharth Chopra
Global Creative Partner: Danilo Boer Global Executive Creative Producer: John Bleeden
Group CEO, FCB Group India & South Asia: Dheeraj Sinha CEO: Gaurav Dudeja
CEO, Horizon FCB Dubai: Mazen Jawad MD, Horizon FCB Dubai: Reham Mufleh
National Creative Director & Head of Design: Anusheela Saha National Creative Director: Udayan Chakravarthy
Executive Creative Director: Mohamed Bareche (Horizon FCB Dubai)
Account Management: Karuna Nayak, Vinid Venugopalan
Creative Team: Thomas Nicolae Gheorghiu, Antonio Cué, Marcos Becker, Bassam Ehab
Production House: Another Idea Director: Lloyd Baptista Producer: Gaurav Gandhi
Cinematography: Sai Sharon Music: Siddharth Chopra
