Chipsy is launching a new, limited-edition flavor timed with the excitement of Champions League 2020. The campaign targets young snack lovers and football fans, aiming to create buzz and social moments around game nights. The big idea: this flavor is so irresistibly bold, it magnetically draws people together—even strangers. Whether at home or out with friends, opening a bag of Chipsy doesn’t just release a great snack, it kicks off a moment that attracts everyone nearby—making every game night a social event.
